Cycling Brand case study

The Problem

A cycling clothing brand is creating a club to bring its loyal community together. Time on the bike is best when you have a good group pushing you on and they want to bring the community together outside of their individual training and promote the brand through this.

The Solution:

Using Fora, the brand can create a space where the community can inspire and motivate each other face to face. Share their favourite routes, create a meet-up and bring their ride stories to connect with cyclists around the world. 

Value It Creates:

• Brand loyalty

• A dedicated promotion and PR channel

• A unique insight into its community not found on other  social media  channels